Thinking about buying a bike? Well,
there must be a long list of options at hand and one confused head at the top. The
segment is just too crowded and the fact that there are bikes coming in from
different makes and countries make it all the more competitive. Undoubtedly,
the segment needs to be looked at from a distance and has to be figured out as
a whole. If you had the choice to buy a bike, which would it be? And what would the reasons behind your choice be? From all the makers, manufacturers or
re-sellers of two wheelers in India,
it is quite evident that Bajaj is the one bike manufacturer that is head and
shoulders above the rest by a fair distance. There are plenty of reasons behind
this and the market share domination is a clear reason towards it.
Bajaj has covered the new two wheeler
market with a hint of a challenge mainly because of the competitive nature that
is running here. One of the reasons behind such a competitive business is the
factors that drive towards a sale in this market. The most important factor in
the two wheeler bike market is the
price of the vehicle.
Look at any market in the world; it is
driven by price for sure, but it is not as price sensitive as it would be in
the Indian market. Quality needs to be mapped with the price perfectly well and
that is just what Bajaj has done well. In comparison to other manufacturers,
Bajaj has always got a heads up as compared to other makers. They give better
value for money and hence it can always be looked as a positive investment.
Apart from the price being the biggest
driving factor, maintenance is the second most key reason behind sales. You
want to own a bike that gives great after service and that is what you can
expect from a brand as big as Bajaj. They have great presence in terms of
service centers across the country and you would never have to stop short of a
great service. They sell in large numbers as compared to any other maker
comparable and that stands justice for the amount of focus they have put into
maintaining their two wheeler bikes.
You can be sure of the kind of quality you would get when you purchase a Bajaj.
Spare parts are as important to buying a
new bike as it is for price or maintenance. You want to own a new bike that
gives you great features, amazing price and lastly great after sales support
and service. These are the prime factors that Bajaj changed in the approach
that buyers had towards two wheelers in
India and that brought about the biggest change overall. You are sure of
getting great value addition when you buy a Bajaj bike. Something you would not
come close to with another maker in the Indian market today. Probably the
reason why Bajaj has been dominating the market over the last few years!
No comments:
Post a Comment